Thanksgiving is right around the corner, with Giving Tuesday quickly following on November 27th! If your schedule is more stuffed than a turkey this season, here are 3 quick wins to help you succeed on Giving Tuesday:
1. Include A Photo
Social media posts that include images lead to 650% higher engagement than text-only posts, so make sure to include your best images. Here’s an idea: post a picture every day for five days before November 27th to show off your organization's top highlights from the year and to remind your donors to give on #GivingTuesday.
This Instagram post from charity:water uses a great photo to highlight a positive impact while also asking for further support in the future
2. Day-Of Double Duty
Use another hashtag or promotion along with #GivingTuesday that you can build on after Giving Tuesday is over. For example, ask donors to donate $5 on Giving Tuesday and then tag 5 friends to do the same while using the #GiveMe5 hashtag. Then you can add to the momentum and do another #GiveMe5 campaign later in the year.
National Geographic used a similar “High 5, Give 5” campaign for big cat conservation
3. Kick It Off With Email
It’s great to build up to #GivingTuesday but you can also use it to kick-off a new project or program. One of the best ways to do this is with e-mail because of the opportunity to send multiple follow-ups. Create an e-mail campaign that incorporates monthly reminders and a simple call-to-action button. Try a New Year’s Resolution program where donors sign up to give at least $5 to a different project each month throughout the year. Kick-off the program on Giving Tuesday and make sure to send e-mail updates at least once a month to donors as the year goes on.
If you’re interested in crowdfunding, HandUp provides a platform that combines aspects from all the tips mentioned above including storytelling, campaign building, and an easy way to send e-mail updates.