3 Quick Ways To Win #GivingTuesday 2018

Thanksgiving is right around the corner, with Giving Tuesday quickly following on November 27th! If your schedule is more stuffed than a turkey this season, here are 3 quick wins to help you succeed on Giving Tuesday:

1. Include A Photo

Social media posts that include images lead to 650% higher engagement than text-only posts, so make sure to include your best images. Here’s an idea: post a picture every day for five days before November 27th to show off your organization's top highlights from the year and to remind your donors to give on #GivingTuesday. 

This Instagram post from charity:water uses a great photo to highlight a positive impact while also asking for further support in the future

 

2. Day-Of Double Duty

Use another hashtag or promotion along with #GivingTuesday that you can build on after Giving Tuesday is over. For example, ask donors to donate $5 on Giving Tuesday and then tag 5 friends to do the same while using the #GiveMe5 hashtag. Then you can add to the momentum and do another #GiveMe5 campaign later in the year. 

91250_990x450-cb1437688172.jpg

National Geographic used a similar “High 5, Give 5” campaign for big cat conservation

 

3. Kick It Off With Email

It’s great to build up to #GivingTuesday but you can also use it to kick-off a new project or program. One of the best ways to do this is with e-mail because of the opportunity to send multiple follow-ups. Create an e-mail campaign that incorporates monthly reminders and a simple call-to-action button. Try a New Year’s Resolution program where donors sign up to give at least $5 to a different project each month throughout the year. Kick-off the program on Giving Tuesday and make sure to send e-mail updates at least once a month to donors as the year goes on.


*Bonus Tip

If you’re interested in crowdfunding, HandUp provides a platform that combines aspects from all the tips mentioned above including storytelling, campaign building, and an easy way to send e-mail updates.

Meet Max Glick, the New Director of HandUp

His Goal? To Grow the Platform and Reach More People in Need

  His Goal? To Grow the Platform and Reach More People in Need

Cooking for friends and family is his love — but helping others is his passion.

Meet Max Glick, South Oakland Shelter’s new Director of HandUp.

An alumnus of Western Michigan University and the University of Michigan School of Social Work, Max came to HandUp and SOS from the Jewish Federation of Greater Ann Arbor, where he was Associate Campaign Director.

“(HandUp) sounded like a pretty amazing project,” Glick says, “and a great opportunity to take the work I was doing before —fund-raising — and do it with a completely different spin, going from an annual campaign model to an online crowd-funding-focused platform.”

Currently residing in Ann Arbor, the metro Detroit native is excited to return to the area. The move will bring him closer to family, especially his two-year-old twin nephews, Jack and Henry.

“I FaceTime with them all the time and it’s just not the same,” says Glick, who’s known as the fun uncle. “It will be nice to spend more time with them.”

Although new to HandUp, Glick certainly is no stranger to the housing challenges many face. He’s worked with many people across the state dealing with housing insecurity. With a Bachelor’s degree in public policy and communications and a Master’s in social work, Glick’s career path has been driven by an altruistic mission.

“For me, a lot of it is saying, ‘What is the skill set that I have and how can I use for the best possible purpose?’” he said. HandUp “is an opportunity … whether it’s $25 for somebody to get a copy of their birth certificate or $1,000 for a security deposit on an apartment, I feel like this is a unique opportunity to be able to [raise funds] and have a positive influence.”

Glick has big plans for HandUp. The goal, he says, is to build on the platform’s success (nearly $3 million has been raised since it launched in 2013) and extend its reach far and wide.

“It’s amazing what’s been done so far and to see what the potential of it could be,” says Glick, who’d like to have HandUp grow its nationwide presence and become a household name.

“Homelessness is not an issue in just one state,” he says. “Every state experiences it in different ways. There’s no reason why we shouldn’t be able to keep adding partners wherever those needs may be.”

But before that happens, Glick plans to reach out to HandUp’s partner organizations for their feedback. Understanding the user experience and developing best practices, he says, are crucial to HandUp’s future growth.

“It is a really valuable resource in a space that can be incredibly competitive,” Glick says, but “HandUp is different because 100 percent goes right to the person whose profile you’re donating to, through projects that are vetted by organizations people can trust. You also don’t have to be limited by geographic area.”

“You can be in Michigan and support somebody no matter where they live. That's what makes HandUp so special.”

To learn more about HandUp and to find a way to support those in need, please visit www.HandUp.org.

The HandUp Detroit $15,000 Fundraising Campaign Starts Now. Together, Nine Nonprofits can End Homelessness in the Motor City

A proud grandfather unable to find work because he cannot afford to get his driver’s license.

A pregnant mother of three who needs to pay off old debt to get housing before her baby is due.

A loving father, experiencing homelessness, seeking to rebuild his life and become the dad he never had.

These are only a few of the lives the HandUp Detroit Collaborative is hoping to change through its second-annual
End Homelessness in the Motor City campaign kicking off today at www.handup.org/campaigns/motorcity.

And the collaborative comprised of nine nonprofits in Detroit and Oakland County needs your help to make that happen.

With a fundraising goal of $15,000, the month-long effort is seeking to raise money to meet the critical needs of metro Detroit’s homeless expenses that aren’t covered by existing resources.

“Our 2017 campaign removed hurdles for over 60 families who moved from homeless to housed.” says Abby Adair, HandUp Detroit coordinator.

“Costs associated with moving, such as security deposits, furniture, and utility bills were all covered by donations to the fund. Our 2018 campaign will be used for the same purpose, to end homelessness for even more families in Detroit and Oakland County.”

For people seeking assistance through HandUp Detroit, a little help can make a huge difference.

That was the case for Milan, a mother of four in Detroit who needed $500 to pay mounting utility costs after she was injured in a car accident and no longer able to work her two catering jobs.

When the accident happened, she and her family had already come so far. They experienced homelessness years before after fleeing their home because of ongoing domestic violence

“I was in a verbally, mentally and physically abusive relationship for 10 years,” she says. “My children made me realize that this was not okay and I had to protect myself and them.”

But thanks to HandUp Detroit’s crowd-funding site, donors answered her plea for help.

“Thank you to everyone who donated to my cause,” Milan says. “My utilities are now on and I feel like a huge weight has been lifted off my shoulders.”

With one more hurdle out of the way, Milan can focus on building a brighter future for her family.

“I want my babies to be successful and safe. I don't ever want them going through what I did,” she says. “I hope for stability and a quality education for my children. I want to see my kids reach their full potential!”

You, too, can make a life-changing difference through HandUp Detroit’s campaign to End Homelessness in the Motor City. To donate, go to https://handup.org/campaigns/motorcity.

The campaign ends March 31, so don’t delay … do a world of good with your dollars today!

HandUp Detroit is the first collaborative of its kind in the region and includes four agencies from Detroit and five from Oakland County: Central City Integrated Health (CCIH), COTS (Coalition on Temporary Shelter), Community & Home Supports, Community Housing Network, Mariners Inn, Neighborhood Legal Services Michigan, Neighborhood Service Organization (NSO), South Oakland Shelter, and Travelers Aid Society of Metro Detroit (TASMD).

 The nine HandUp Detroit partners who are collaborating on the End Homelessness in the Motor City Campaign

The nine HandUp Detroit partners who are collaborating on the End Homelessness in the Motor City Campaign

 

 

Preview our 12 Days of Giving!

We are busy preparing for the holiday season! Our office halls are decked and lined with gifts for the families we serve and we have dreams of sugar plums every night. To close out 2017, we are bringing back HandUp’s 12 Days of Giving! Starting on December 12th we will feature a different HandUp cause each day to help you connect to meaningful ways to give back this season of giving.

Take a sneak peek at what each day will feature:

gift-heart.gif
  • Day 1 - End family homelessness in San Francisco
  • Day 2 - Help San Franciscans find long-term employment
  • Day 3 - Provide housing start-up kits to Milwaukeeans moving out of homelessness
  • Day 4 - Build healthy smiles
  • Day 5 - Fight poverty nation wide
  • Day 6 - Provide a warm place to sleep this winter
  • Day 7 - Empowerment through education
  • Day 8 - Bringing Homeless SF Neighbors Closer to Housing
  • Day 9 - Help to build communities that end homelessness
  • Day 10 - Fresh Healthy Food for People Overcoming Homeless
  • Day 11 - End poverty in the Motor City
  • Day 12 - Help kids get the education they deserve

Look out for a kick-off email on December 12th with a link to our special 12 Days of Giving Landing page. You can also follow us on Facebook, Twitter and our blog for updates through December 23rd.

A message from SOS

South Oakland Shelter (SOS) is probably quite a bit like the homeless service organizations you may be familiar with in your own community. We were founded in the mid-80s by a few local churches—a grassroots response to the lack of resources available to assist our neighbors living on the street. Over 30+ years, we have evolved into an increasingly complex non-profit organization, balancing a variety of stakeholder interests and approaches to addressing what should be a relatively straightforward problem. Government agencies, professionalized family and corporate foundations, congregations of various faiths, volunteers, donors, local businesses, residents, academic institutions, other service providers, and more all have varying reasons for working with us, and differing priorities and approaches in how they do so.

In 2014, our staff leadership envisioned a tool to put our clients’ own needs back at the center of our efforts, empowering them to tell their own stories and have a higher degree of self-determination in their journey towards stability and a decent quality of life. We wanted to develop a platform that would allow our supporters to identify specific gaps that our current grants, contracts, and referrals were not addressing in order to unlock a brighter future for people who so often are offered only disparate pieces of what they need. We reached out to a couple foundations in our community with a concept for an online crowdfunding tool, and in our efforts to put together a proposal, we accidentally stumbled upon HandUp.

Rose, Sammie, and their colleagues were in the early stages of implementing the very tool we had imagined, and they had invested considerable time, talent, and venture capital in building one far more capable than anything a grassroots non-profit like ours could have produced. And so, we jumped on board their initiative with great enthusiasm.

sos.jpg

Two years later, we realized that fundraising on HandUp meant a lot more than just the monetary figure achieved. HandUp was concurrently making our other services more effective, as our complicated web of restricted funding sources was finally beginning to untangle. It occurred to us that many more in our community could be helped with HandUp, but we did not have the capacity to make it happen alone. We sought grants to launch the HandUp Detroit collaborative that would leverage this resource across our metropolitan area. More agencies on the platform meant more client profiles, and more client profiles meant a more enriching donor experience, leading to more resources for the people we all serve. We recruited ten partner agencies serving a similar population, but over a broader geography. When we started fundraising together for all of our clients’ needs instead of each of our agencies’ operations, we dissolved the competitive dynamic that had so often dominated our relationships with one another.

As we were discovering that HandUp was transforming the way we could all work together in our community to address poverty, and the potential for other communities to do the same, Rose and Sammie were beginning to realize that the HandUp model was unsustainable as a for-profit service. While this was initially a hard pill to swallow, we were thrilled when HandUp approached SOS to steward their social enterprise into its future as a strictly philanthropic venture.

Of course, we had many of the same questions that you probably do. Can a human service agency successfully operate a thriving web-platform? Will attempting to do so distract us from our core services? Can we really bring this product to its fullest potential? We found that the answer to most of our questions was within our very reason for considering the opportunity in the first place: we are not fundamentally interested in solving technological problems, we are working to innovate our sector’s response to poverty by unabashedly putting our clients and mission at the forefront, even above the perceived needs of our own agency.

To homeless service agencies like ours, we invite you to join us in this effort. We know it is scary. We know you are regularly assessing the technological needs of your organization and that HandUp does not and will not meet all of those needs. Of course, we were nervous when we started marketing specific client needs to our donors that we might be left without badly needed unrestricted gifts to underwrite our operations (spoiler alert: the opposite happened). We took the leap anyway; because it is our mandate to prioritize the needs of our clients, and it turns out that our donors agree with us.

To us, HandUp is much more than a platform, it is a movement. We hope that like-minded agencies and their donors in cities and communities across the U.S. will stand with us. We are thrilled to have the opportunity to support all of your efforts.